John Zeratsky is a technology designer, startup investor, and the bestselling author of Sprint and Make Time. He has worked with more than 200 of the world’s most important and innovative organizations, including Google, Harvard University, Slack, IDEO, and Netflix.
John has focused his career on helping small teams build big things through customer-driven discovery and validation. He was an early employee at FeedBurner, which Google acquired in 2007. At Google, he led design for AdWords Editor and DoubleClick Search, enterprise advertising products responsible for 60% of Google’s revenue. He joined YouTube in 2010 and designed the YouTube Channels platform.
At GV (Google Ventures), John and his team developed the Design Sprint process and personally supported many of GV’s most successful investments, including Slack, One Medical Group, Flatiron Health, Blue Bottle Coffee, Gusto, and Digit.
John has reached millions with his writing about resetting the defaults of busyness and distraction. He’s written two bestselling books and published articles in The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other outlets.
John studied journalism at the University of Wisconsin and graduated from the UW School of Human Ecology, where he’s now an advisor to the Dean and faculty.
Originally from small-town Wisconsin, John has lived in Chicago and San Francisco with his wife Michelle. They spent 18 months traveling in Central America aboard their sailboat Pineapple before moving to Milwaukee in 2019.