John Zeratsky is a co-founder and general partner at Character, bestselling author of Sprint and Make Time, and former design partner at GV. Previously, John was a design leader for YouTube, Google Ads, and FeedBurner, which was acquired by Google in 2007.
John Zeratsky is a Co-Founder and General Partner at Character, where he supports technology startups with capital and sprints. He’s a bestselling author of Sprint and Make Time, and has reached millions with articles in The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and other outlets.
John is a former Design Partner at GV (Google Ventures), where he developed the Sprint method and supported many of GV’s most successful investments, including Slack, One Medical Group, Flatiron Health, Blue Bottle Coffee, Gusto, and Digit. Previously, John was a design leader for YouTube, Google Ads, and FeedBurner, which was acquired by Google in 2007.
John studied journalism at the University of Wisconsin and graduated from the UW School of Human Ecology, where he’s now an advisor to the Dean and faculty. Originally from small-town Wisconsin, John has lived in Chicago and San Francisco with his wife Michelle. They spent 18 months traveling in Central America aboard their sailboat Pineapple before moving to Milwaukee in 2019.